Guinness Africa
One of the most interesting digital projects I have delivered was for Guinness Africa. The focus of the project was sustainability and it was uniquely challenging as we only had a 50K budget to shoot 3 x 15” social reels with local Guinness farmers based in Ghana; Nigeria and Kenya. Their farms were all situated in extremely remote areas with no infrastructure and no wifi. We set up remote shoots with local Directors/DOPs and skeleton crew, to deliver these authentic local stories, which have run successfully across the Sub-Saharan African market.