Bombay Sapphire X Baz Luhrmann
I worked on creating a 360 Campaign for Bombay Sapphire, ‘The World is a Gallery’ which featured the mighty Baz Luhrmann as Creative Director. From an EP perspective, I oversaw and produced the TVC which ran globally as well as a Talking Heads film with Baz, that spoke to the true heart and spirit of the campaign, about where Baz finds his inspiration and how he sees creativity and beauty in the every day.
“If you open yourself to seeing the extraordinary in the ordinary then the whole world becomes a gallery”
This was a totally unique and challenging project to deliver with heavyweight creative involvement, from wrangling Baz in his role as Creative Director of the campaign in its entirety, to managing Juan Cabrel as director of the TVC.
Bombay Sapphire
“The World is a Gallery”
The campaign included a competition called ‘Saw This Made This’ which was a call-to-arms for the general public to submit depictions of what inspired them, as well as an invitation to re-frame the world around them, seeing the creativity in the everyday. The competition culminated on World Creativity Day 2023, featuring installations at the Design Museum in London and The Chelsea Factory in New York where thousands of artworks were shared via #SawThisMadeThis. This production took over a year to deliver and entailed complex contract negotiations, scheduling and managing multiple stakeholders around the world.
To discover more please visit: https://www.bombaysapphire.com/sawthismadethis/